Short Answer: Pick the Format, Then Check the Dose
Seventh generation laundry detergent comes in three formats here, Free & Clear liquid, laundry sheets and EasyDose Power+. Pick the liquid for fragrance-free everyday loads, the sheets for small spaces, and Power+ for the most loads per bottle, 66 as listed. Whichever you buy, dose by the label, not by habit.
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My default pick is the Seventh Generation Free & Clear liquid, 40 fl oz. The listing counts 53 loads, the brand calls the formula fragrance free, and I’ve used it for 6 to 12 months, where it cleaned my everyday loads well. Listing checked October 23, 2026.
The one flaw that shapes all three picks is dosing. A sheet is not always one load, and one squeeze is not always one load.
Everything here comes from the brand’s own pages, listings I read on October 23, 2026, named sources, and my own use where I say so, as explained in how I pick products.
As a former rental turnover manager, I count loads rather than ounces, so each pick is ranked by loads per package and the dose it asks for.
Short on time? Jump to the pick that matches your priority.
- Fragrance-free everyday loads, one bottle: Free & Clear liquid
- Small space or travel: laundry sheets
- Most loads per bottle: EasyDose Power+
In this guide
- Seventh Generation Laundry Detergent Reviews at a Glance
- How I Read These Listings
- Seventh Generation Laundry Sheets: Dose by Load Size
- Seventh Generation Free and Clear Laundry Detergent: Size and Fragrance Check
- Auto-Dose Caps: Check the First Squeeze
- Cost per Load: Do the Math With the Live Price
- Cold Water, HE Washers and Hard Water: What the Brand Says
- Certifications and Biobased Percent by Format
- 7th Generation Laundry Detergent and Seventh Generation: Same Brand
- Seventh Generation Laundry Detergent Reviews: The 3 Formulas
- Side-by-Side: Seventh Generation Laundry Detergent Formulas
- Which Seventh Generation Laundry Detergent to Choose
- What the Detergent Alone Will Not Fix
- FAQ
- Final Verdict
Seventh Generation Laundry Detergent Reviews at a Glance
Seventh generation laundry detergent is also written 7th generation laundry detergent by many shoppers, and this table covers the same three Amazon listings either way. Each label comes from a listing fact such as scent, size or loads, never from price, and the Check Price links open the live Amazon listing.
| Pick | Product | Size as listed | Loads | Scent as stated | |
|---|---|---|---|---|---|
| Best for fragrance-free loads | Free & Clear liquid | 40 fl oz | 53 as listed | Fragrance free (brand) | Check Price |
| Best for small spaces | Laundry Detergent Sheets | 32 sheets | 64, 32 or 16 by dose (calculated) | Free from dyes or fragrances (brand page) | Check Price |
| Most loads per bottle | EasyDose Power+ | 23.1 fl oz | 66 as listed | Clean Scent (listing) | Check Price |
Loads for the two liquids are as listed on Amazon on October 23, 2026. Sheet loads are calculated from the brand’s dosing rule, which the next section explains.
How I Read These Listings
These seventh generation laundry detergent reviews rest on pages I read on October 23, 2026. I read each Amazon listing with the delivery location set to a New York ZIP code, and all three tiles showed in stock, sold and shipped by Amazon.com.
I also read the brand’s own page for each formula, and I linked the tile that matches the size in my notes. I left out prices, because they change daily and the live listing shows the current one.
The sheet dose and the Power+ cap each get their own section below, because those two checks decide how many loads you actually get.
Seventh Generation Laundry Sheets: Dose by Load Size
Seventh Generation laundry sheets are sold as Laundry Detergent Sheets, and the Amazon box holds 32. The brand’s own sheets page gives the dosing rule that changes the math. Use a half sheet for small and medium loads, one sheet for large loads, and two for extra-large or heavily soiled loads.
That makes one box 64, 32 or 16 loads, depending on how you wash. The per-load figure on the Amazon listing divides the box by 32, which assumes one full sheet every time.
Tear the sheet along the perforation for a half dose. Put the sheet or sheets in the empty drum before the clothes, and keep wet hands off them, since the brand’s use instructions say not to handle a sheet with wet hands.
A half sheet is the brand’s dose for small and medium loads only. If your drum is full, the large-load rule of one sheet applies, and the box drops to 32 loads.
Seventh Generation Free and Clear Laundry Detergent: Size and Fragrance Check
The Amazon tile I link is the 40 fl oz bottle, listed at 53 loads. The brand’s Free & Clear liquid page lists 45, 90 and 135 fl oz, so a page that describes the 45 fl oz bottle does not confirm what is printed on the 40 fl oz one.
Divide the listed numbers and the 40 fl oz bottle works out to about 22 ml, or roughly 4.5 teaspoons, per load. That figure is calculated from the listing and not printed on the bottle, so follow the dose on your own label.
Seventh Generation free and clear laundry detergent in liquid form is made without fragrances, per the brand. The sheets page says free from dyes or fragrances, while pack text copied on retailer pages such as Hannaford’s says 0% dyes and artificial fragrances.
If you need strictly fragrance free, read the box on the sheets you receive. The brand says it tested the liquid for skin irritation and sensitization, which is a brand statement and not a medical claim, so anyone with a known skin reaction should ask their doctor first.
Auto-Dose Caps: Check the First Squeeze
EasyDose bottles measure a dose with each squeeze. The brand’s Power+ page says one squeeze is all you need, and the listing counts 66 loads from 23.1 fl oz.
That works out to about 10.3 ml, a little over 2 teaspoons, per squeeze. If a squeeze runs near double, the same bottle covers about 33 loads, not 66, and the cost per load doubles with it.
- Squeeze once into a small cup or measuring spoon marked in milliliters.
- Read the amount against about 10 ml.
- If it lands close, wash as normal. If it runs well over, measure each dose by hand and skip the cap.
Any auto-dose cap can drift from its stated dose, which is why the check costs one minute and protects the loads-per-bottle math that makes this format worth buying.
Cost per Load: Do the Math With the Live Price
Seventh generation laundry detergent costs a different amount per load depending on how you dose it, so a price per package says little. Prices move too, so the table gives the divisor to use with the live price instead of a hard-coded figure.
| Product | Divide the live price by | Why |
|---|---|---|
| Free & Clear liquid, 40 fl oz | 53 | The listing’s load count |
| EasyDose Power+, 23.1 fl oz | 66, or about 33 if a squeeze runs double | The listing’s load count, halved if the cap over-pours |
| Laundry Detergent Sheets, 32 sheets | 64 at 1/2 sheet, 32 at 1 sheet, 16 at 2 sheets | The brand’s dose by load size |
Run the math with your most common load size. If most of your washes are large, divide the sheets by 32 and not 64.
Cold Water, HE Washers and Hard Water: What the Brand Says
The Seventh Generation free and clear laundry detergent works in HE and standard machines and in all water temperatures, according to the brand’s liquid page. The Seventh Generation laundry sheets dissolve in all water temperatures, and the sheets FAQ confirms HE machines and hard water.
I did not confirm HE use for Power+ from the brand page, so check the bottle label before using it in an HE washer. The brand also says all its products are septic safe when used as directed.
Storage matters for the sheets. The use instructions say to reseal the package, keep it dry and away from heat, moisture and sunlight, and keep it out of reach of children and pets.
Certifications and Biobased Percent by Format
The three brand pages I read all show the EPA Safer Choice and Leaping Bunny badges. The biobased percent is where the formats differ most.
The brand states 97% for the liquid on its 45 fl oz page and 99% bio-based ingredients for Power+. The sheets show 59% in pack text copied on retailer pages, so they carry far less plant-based content than the liquids.
The percentage describes plant-based content as the brand reports it, so it says little about cleaning power. Numbers also shift by bottle size and version, since a retailer listing for the 40 fl oz liquid shows 96%, and your own label is the number to trust.
For picks built around refill and plastic-free packaging, see our eco friendly laundry detergent guide.
7th Generation Laundry Detergent and Seventh Generation: Same Brand
Some shoppers and some retailer pages write the brand as 7th generation laundry detergent, while the company’s own site spells out Seventh Generation. Both names mean the same company, and the footer of its site refers to the products and services of Unilever United States.
The Power+ bottle carries more than one name. The brand’s page calls it EasyDose Power+ Ultra Concentrated Laundry Detergent, the Amazon title says Power+ Clean Scent, and Amazon’s variant label for the same tile reads Ultra Power Plus.
That is why seventh generation ultra power plus laundry detergent and Power+ can describe one 23.1 fl oz bottle on this listing. I found no brand page that says the older name was retired, so I treat the names as labels, the way 7th generation detergent and Seventh Generation detergent are labels for one brand.
The enzyme claim also differs by source. The brand page says Power+ uses 6x enzymes and surfactants, while the Amazon title says 4X bio-enzyme power, so I quote each as listed and skip the multiplier in my pick.
Seventh Generation Laundry Detergent Reviews: The 3 Formulas
Each review uses listing facts, the brand’s own pages, and my use where I have it. Prices change daily, so every button opens the live Amazon listing.
Free & Clear Liquid, 40 fl oz: Best for Fragrance-Free Loads
This seventh generation free and clear laundry detergent is the plain pick. The listing counts 53 loads from 40 fl oz, the brand calls the formula fragrance free, and the brand page shows the EPA Safer Choice and Leaping Bunny badges.
I’ve used the Free & Clear liquid for 6 to 12 months, and it cleaned my everyday loads well. That covers everyday loads only.
The listing title says Made for Sensitive Skin, so this is the Seventh Generation sensitive skin laundry detergent of the three. For anyone shopping for a seventh generation laundry detergent for sensitive skin, that is the brand’s framing and not a medical promise.
| Spec | As read |
|---|---|
| Size | 40 fl oz (Pack of 1 tile) |
| Loads | 53 as listed |
| Dose per load | About 22 ml (calculated from the listing) |
| Scent | Fragrance free (brand) |
| Biobased | 97% (brand page, 45 fl oz bottle) |
| Badges | EPA Safer Choice, Leaping Bunny (brand page) |
It suits households that want one bottle, no fragrance and no cap to test.
Skip it if loads per bottle matter most, since the listing counts 53 loads here against 66 for the 23.1 fl oz Power+ bottle.
The link opens the 40 Fl Oz (Pack of 1) tile in Free & Clear scent, so check the tile before adding to cart.
Laundry Sheets, 32 Count: Best for Small Spaces
The box is compact and pre-measured, and the brand page says the sheets dissolve in all water temperatures and work in HE machines. The dose rule matters more than the format, and it is covered above, a half sheet for small and medium loads and one sheet for large ones.
At a half sheet per load the box covers 64 loads. At one sheet it covers 32.
| Spec | As read |
|---|---|
| Size | 32 sheets (Pack of 1 tile) |
| Loads | 64 at 1/2 sheet, 32 at 1 sheet, 16 at 2 sheets (calculated) |
| Scent | Free from dyes or fragrances (brand page), 0% dyes and artificial fragrances (pack text on retailer pages) |
| Biobased | 59% (pack text on retailer pages) |
| Badges | EPA Safer Choice, Leaping Bunny (brand page) |
| Use | Sheet into the empty drum before the clothes |
It suits small apartments, laundromat runs and travel bags where a jug will not fit.
Skip it if most of your loads are large or heavily soiled, because the brand’s dose is one to two sheets there and the box drops to 32 or 16 loads.
Before you order, search the Amazon review box for the words dissolve and scent, and read what you find.
The link opens the 32 Count (Pack of 1) tile in Free & Clear scent, so check the tile before adding to cart.
EasyDose Power+, 23.1 fl oz: Most Loads per Bottle
This is the highest loads-per-bottle pick, at 66 as listed from 23.1 fl oz. The Seventh Generation EasyDose laundry detergent in this tile is scented, and its dose rides on the cap.
The brand page lists clary sage, cedar and bergamot as the Clean Scent notes. Squeeze once into a marked cup before the first wash, as covered in the cap check above, and the loads-per-bottle number stays honest.
| Spec | As read |
|---|---|
| Size | 23.1 fl oz (Pack of 1 tile) |
| Loads | 66 as listed |
| Dose per load | About 10.3 ml (calculated from the listing) |
| Scent | Clean Scent (listing) |
| Bio-based | 99% bio-based ingredients (brand page claim) |
| Enzyme claim | 6x (brand page), 4X (Amazon title) |
| Badges | EPA Safer Choice, Leaping Bunny (brand page) |
It suits households that run many loads and will measure the first dose.
Skip it if you want fragrance free, because this tile is the Clean Scent bottle.
Before you order, search the Amazon review box for the words cap and dose.
The link opens the 23.1 Fl Oz (Pack of 1) tile. Amazon’s variant label reads Ultra Power Plus and the title reads Power+ Clean Scent, so check the tile before adding to cart.
Side-by-Side: Seventh Generation Laundry Detergent Formulas
The table puts the three seventh generation laundry detergent formulas on the same terms, using listing facts and brand statements only.
| Product | Format | Loads | Dose per load | Scent | Biobased | |
|---|---|---|---|---|---|---|
| Free & Clear liquid | Liquid, 40 fl oz | 53 as listed | About 22 ml | Fragrance free (brand) | 97% (brand page) | Check Price |
| Laundry Detergent Sheets | 32 sheets | 64, 32 or 16 by dose | 1/2 to 2 sheets | Free from dyes or fragrances (brand page) | 59% (pack text) | Check Price |
| EasyDose Power+ | Liquid, 23.1 fl oz | 66 as listed | About 10.3 ml | Clean Scent (listing) | 99% bio-based ingredients (brand page) | Check Price |
Which Seventh Generation Laundry Detergent to Choose
Every household choosing seventh generation laundry detergent in this lineup fits one of three priorities, and the chart matches each priority to a format.
If fragrance-free everyday loads decide
- The Free & Clear liquid is the fragrance-free bottle, and the brand says it made the formula without fragrances.
- It asks for no cap test and counts 53 loads as listed.
If space or travel decides
- The sheets fit a shelf or a bag, and the box covers 64 loads at a half sheet.
- Count large loads at one sheet each, and the same box covers 32.
If loads per bottle decide
- Power+ counts 66 loads from 23.1 fl oz, about 10.3 ml each.
- Check the first squeeze against 10 ml before you trust the count.
What the Detergent Alone Will Not Fix
Seventh generation laundry detergent is the wash step, not the pretreat step. For dried stains, start with a pretreater, and our best stain remover for set in stains guide covers which ones to reach for.
If towels come out stiff or smell sour, residue and damp storage are the usual suspects, not the name on the bottle. Our guides on how to make towels soft again and why towels smell after washing walk through both.
Boosters are a separate question from detergent choice. Compare baking soda in laundry with baking soda vs washing soda before adding either to a load, and read how to strip laundry if a switch from a heavily scented detergent leaves clothes feeling off.
An HE washer keeps moisture in the drawer and gasket, whatever detergent you use. Pair any pick with the routine in how to clean front load washer mold, and see Tide washing machine cleaner vs Affresh for the cleaner itself.
More guides like this sit in Laundry Care.
FAQ
Three questions come up around seventh generation laundry detergent and the brand behind it, so each gets a direct answer first.
Who owns Seventh Generation?
Unilever owns Seventh Generation, since Fortune reported on September 19, 2016 that Unilever agreed to buy the company, and the brand’s website footer today refers to the products and services of Unilever United States.
- Seventh Generation still sells under its own name.
- The ownership line comes from the brand’s website footer, read on October 23, 2026.
Is Seventh Generation cruelty free?
Seventh Generation is Leaping Bunny certified, and the Leaping Bunny program’s own newsletter calls it one of its long-time certified brands.
- The brand pages for all three formulas show the Leaping Bunny badge.
- The badge applies to Seventh Generation products and does not speak for other brands under the same parent.
How many Seventh Generation laundry sheets per load?
Use a half sheet for small and medium loads, one sheet for large loads, and two sheets for extra-large or heavily soiled loads, according to the brand’s FAQ.
- A 32-sheet box covers 64, 32 or 16 loads at those doses.
- Place the sheets in the empty drum before the clothes.
- Keep wet hands off the sheet.
Final Verdict
For most households, the best seventh generation laundry detergent is the Free & Clear liquid. It is the fragrance-free pick, the listing counts 53 loads, and it has no cap to test.
Choose the sheets if storage or travel decides, and dose them by load size. Choose EasyDose Power+ for 66 loads per bottle, and squeeze once into a marked cup before the first wash. Whether you call the brand 7th generation laundry detergent or Seventh Generation, the dose rule is the same.
For how I research each product, see about Sam Carter and what we review. More guides sit in Laundry Care.
Count loads, not ounces, and measure the first dose of whatever you buy.
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